Fanatics, is a top-rated online store that offers officially licensed sports gear for fans. Specifically, I managed web and marketing assets for the NASCAR and UFC brands. I oversaw all design elements and maintained the creation of design assets for NASCAR and UFC. I collaborated with various teams such as Marketing, Business, Programming, and Sales to meet all project deadlines. Additionally, I executed NASCAR trackside P.O.P. projects, printed media, trackside venue graphics, and promotions. To improve user experience, I also used my UX UI skills to create new layouts for web and mobile platforms.